Developed for the world of politics and delivering the winning edge in a race for the White House, MicroTargeting now is at work in every sector of marketing and commerce.

MicroTargeting is advanced market segmentation at the individual level, which answers the most fundamental marketing questions. Who wants what I have? Where do I find them? How do I persuade them?

This advance in marketing technology couldn’t come at a better time. The fragmentation of media and information sources and atomization of communication channels has placed an even greater premium on one-on-one direct marketing of products and ideas.

MicroTargeting utilizes advanced information management technology for sequencing an individual’s unique ”data trail” to predict attitudes and behaviors. MicroTargeting identifies your individual marketing targets, across multiple dimensions, from the most to the least profitable.

MicroTargeting is not like the rudimentary segmentation schemes developed decades ago, lumping millions of households together based solely on their zip code, or age, or magazine preferences, and delivered with glib profiles that are more entertaining than useful.

MicroTargeting uses all of that data – and much, much more – to develop a custom and proprietary segmentation model that directly fits your products, your services and your marketing challenges.

More and more marketers are moving to a new way of doing things, one that actually fulfills the promise of the “one-to-one” “360-view” lingo. It’s MicroTargeting. And it’s about time.

READ MORE: MicroTargeting 101