TPC is best known for its pioneering work in the field of political MicroTargeting, a technique that merges together customer-relationship management technologies, advanced marketing techniques and traditional political targeting. MicroTargeting allows candidates, campaigns and businesses to go beyond broad-brush demographic and geographic targeting, and instead move into highly refined, individualized messaging.

As the exclusive supplier of MicroTargeting research and data to the Republican National Committee, the Bush-Cheney ’04 campaign and several Fortune 500 companies, TargetPoint Consulting offers the gold standard in voter-relationship management.

At TPC, we understand that research can and should be better:

• Traditional targeting relies too heavily on geography, leaving some of your best customers and voters stranded and untouched. Our MicroTargeting is a virtual search and rescue mission, connecting campaigns and corporations with the voters and customers they need.



• MicroTargeting has also been used to improve the identification and mobilization of grassroots activists. Instead of using print or television media to motivate your constituency, MicroTargeting allows you to isolate and contact those people that are both most receptive to your message and most likely to do something about it.



• Standard surveys have become rote and standardized, turning them into a mere commodity. We pride ourselves in being on the cutting edge of survey methodology and design – asking better questions, creating better samples, and using the best technology there is to aid our analysis.



• Traditional focus groups alone can provide some compelling information, but they suffer from overbearing participants, a lack of hard numbers and high costs. Our unique qualitative methodologies allow you to test your message quickly and effectively, giving you the perfect mix between the numbers you need and the human insights you want.



• It’s difficult to see exactly how a campaign will play out over time. That’s why TPC has brought Information Acceleration to the world of politics and policy. Information Acceleration is a cutting-edge research methodology used to simulate the flow of information over the course of a campaign.

This drive to innovate is reflected in the variety of backgrounds and experience we bring to the table. The company’s principals and senior managers come from the worlds of survey research, data base management, political science, advanced analytics statistics, and political campaign management and messaging. Together, the TPC team brings the best, most advanced techniques and technology to the table, providing the winning edge to your campaign.

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